National Payments Corporation of India (NPCI) Invites Application for Head/ Incharge Marketing Recruitment 2022

Bandra (East), Mumbai, 400051 Maharashtra

a) Name of the Post: Head/ Incharge Marketing

b) Responsibilities:

1. Create and execute a defined marketing strategy and brand communications that supports growth and enhances market share and generates revenue

2. Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs

3. Innovate with creative programs, driving engagement and viability

4. Advice on the translation of the overall strategy to localized catchment led marketing plans and activities – Bank Marketing and BTL activities

5. Deliver highly cost efficient campaigns

6. Developing brand communication and marketing for brands across product categories and market segments

7. Monitoring marketing trend & preparing strategy, developing brand awareness strategy, implementing marketing campaign

8. Will be responsible for overall brand architecture of the company

9. Manage the media planning and buying activities

10. Work across all functions to ensure effective customer communication

11. Devise and execute regular activities to build customer engagement and build brand salience Build and maintain strong working relationships with internal stakeholders including Product, Business Development, Operations, etc

12. Market study, competition analysis, trends in brand/marketing

c) Basic Qualification:

1. MBA from Premier Institutes with 12+ years of experience

2. Experience in Brand, Marketing Communications, Media

3. Industry: Banks & Financial Institutions, Technology / Digital, e-commerce, Consumer facing Organizations

d) Disclaimer : Last Date to Apply for the Job has not been provided by the Employer. We have assumed 20 days from the date of publish of notification as the last date to apply for the below Job.

e) Sources: career.npci.org.in

Selection Procedure

Selection Will be Based either Written Exam/Interview

How to Apply:

For more details, please refer to official notification at Download Official Notification