About Directorate of Advertising and Visual Publicity
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Bureau of Outreach and Communication (BOC) was set up on 8th December, 2017 by integration of erstwhile Directorate of Advertising and Visual Publicity (DAVP), Directorate of Field Publicity (DFP) and Song & Drama Division (S&DD). The Bureau aims at providing a 360 degrees communication solutions to the Ministries/Departments/ Public Sector Undertakings (PSUs)/autonomous bodies. It acts as an advisory body to Government on media strategy. With 23 Regional Outreach Bureaus (ROBs) and 148 Field Outreach Bureaus (FOBs), BOC is engaged in educating people, both rural and urban, about the Government’s policies and programmes to evoke their participation in developmental activities. This is ensured by the Bureau using different vehicles of communication viz. Print Media advertising, Audio Visual Campaigns, dissemination through Exhibitions, Outdoor Campaigns and New Media etc.
Branding of the Government as prime facilitator of people’s empowerment and positioning of messages through Print, Audio-Visual, Outdoor, Digital Media to realize the same, is BOC’s mandate. The Policy guidelines have been adapted in sync with emerging media scenario in order to maximize the reach of information dissemination.
Advertising and Visual communication Division (erstwhile DAVP) of BOC is the nodal division of BOC for dissemination of information about various schemes and policies of different Ministries & Departments of Government of India, Public Sector Undertakings (PSUs) and autonomous body.
It undertakes campaigns to inform and educate rural and urban people about the Government’s policies and programmes through available vehicles of communication viz. Print, Audio Visual, Outdoor, Digital and New Media.
Folk Communication Division of BOC carries out inter-personal communication through live media utilizing wide range of performing arts such as Drama, Dance-Drama, Composite-Programme, Puppetry, Ballets, Operas, Folk and Traditional Recitals, Mythological Recital and other Local Folk & Traditional Forms maximizing outreach of Policies, Programmes and Schemes of the Government. The main function is to create awareness and ensure emotional receptivity with the sense of belongingness and ownership.
Official Address
Contact Information
- 24369521
- 24369608
- Visit Official Website
DAVP Recruitment 2026: A Gateway to Government Communication Roles
The Directorate of Advertising and Visual Publicity (DAVP), commonly recognized as the Central Bureau of Communication (CBC), is a critical arm of the Indian government, focusing on disseminating information and promoting government schemes through diverse media channels. It plays a pivotal role in public outreach and civic engagement. As an employer, DAVP offers a secure and rewarding career path within the Central Government framework, adhering to the standards set by the Central Pay Commission.
| Organization Name | Industry | Recruitment Mode | Standard Salary (Approx) | Location |
|---|---|---|---|---|
| Central Bureau of Communication (Formerly DAVP) | Government Information & Publicity | Departmental Exams, Direct Recruitment (often through UPSC/SSC for Group A/B posts), Contractual Hires | As per 7th CPC (Level 4 onwards) | Pan-India (Major cities) |
Why Work at DAVP Recruitment?
Working with the Central Bureau of Communication (DAVP) offers numerous advantages, including unparalleled job security, a structured career progression, and the satisfaction of contributing to public information dissemination. Employees benefit from the comprehensive perks and allowances provided under the 7th Central Pay Commission, a conducive work environment, and opportunities for professional development in mass communication, advertising, and public relations. The prestige of working for a government agency adds to its appeal.
Career Opportunities & Roles
DAVP primarily recruits for roles related to its core functions. While specific designations can vary based on recruitment drives, common roles include:
- Communication Officers / Assistant Directors: Responsible for planning, executing, and monitoring advertising and outreach campaigns. Often recruited through UPSC/SSC.
- Program Officers: Involved in managing specific media campaigns and coordination.
- Accounts Officers: Handling financial matters related to campaigns and departmental budgets.
- Clerical Staff (LDC, UDC): Providing administrative and support services. Usually recruited through SSC.
- Technical Staff: For roles related to audio-visual equipment operation and maintenance.
- DTP Operators / Graphic Designers: For content creation and layout.
Eligibility Criteria (2026 Standards)
- Age Limit: Typically 18-30 years for general category, with relaxations for OBC (3 years), SC/ST (5 years), and PwBD as per government norms. Specific age limits vary by post.
- Educational Qualification: Varies widely depending on the post. For Group A/B: Bachelor's or Master's degree (often in relevant fields like Mass Communication, Journalism, Public Relations, Social Sciences, or specific streams for technical/accounts roles). For Clerical posts: 10+2 or equivalent with a degree for some higher clerical roles.
- Experience: Sometimes required for specialized or senior positions.
Entry Gateways (Crucial)
DAVP (Central Bureau of Communication) does NOT conduct its own common entrance examination like PSUs or Banks. Recruitment for its various posts is primarily through:
- UPSC (Union Public Service Commission): For Group A and some Group B gazetted posts, recruitment is typically through UPSC examinations such as the Civil Services Exam (for allied administrative roles) or specialized examinations conducted by UPSC for specific disciplines.
- SSC (Staff Selection Commission): For Group B (Non-Gazetted) and Group C posts, including LDCs, UDCs, Assistants, and Multitasking Staff, recruitment is usually conducted by the SSC through their examinations like the Combined Graduate Level (CGL) Examination, Combined Higher Secondary Level (CHSL) Examination, and Multitasking (Non-Technical) Staff Examination.
- Departmental Promotions Quotas: Internal candidates often get promoted to higher posts.
- Contractual/Project-Based Hiring: For specific short-term projects, consulting roles, or specialized technical expertise, DAVP may engage personnel on a contractual basis without a formal exam. Details for these are usually advertised directly on their website or through specialized portals.
Selection Procedure
The selection procedure depends heavily on the recruitment mode:
- For UPSC/SSC Recruited Posts: The process aligns with the respective examination's structure, typically involving:
- Phase I: Preliminary Examination (Objective Type)
- Phase II: Main Examination (Descriptive / Objective)
- Phase III: Skill Test / Computer Proficiency Test (CPT) / Interview (if applicable)
- Document Verification
- For Direct Recruitment (Non-UPSC/SSC): DAVP may conduct its own written test followed by an interview for specialized non-gazetted posts not covered by SSC.
- For Contractual Roles: Shortlisting based on qualifications and experience, followed by an interview.
Salary & Perks (7th CPC)
Salaries are based on the 7th Central Pay Commission guidelines. Common pay levels include:
- Clerical Staff (LDC): Level 2 (Basic Pay ₹19,900 - ₹63,200)
- Upper Division Clerks / Assistants: Level 4 (Basic Pay ₹25,500 - ₹81,100)
- Communication Officers / Accounts Officers: Level 7 to Level 10 (Basic Pay ₹44,900 - ₹1,51,100) and higher, depending on the specific post and grade.
In addition to Basic Pay, employees receive Dearness Allowance (DA), House Rent Allowance (HRA), Transport Allowance (TA), medical facilities (CGHS), and other benefits as admissible to Central Government employees. Pensionary benefits under the National Pension System (NPS) are also applicable.
Application Process
Notifications for recruitment are primarily advertised through:
- Employment News (Rozgar Samachar): The official weekly gazette for government job vacancies.
- Official Website (davp.nic.in / cbc.gov.in): Check the 'Recruitment' or 'Careers' section.
- UPSC/SSC Websites: For posts recruited through these bodies, applications are submitted via their respective online portals.
The general application flow involves online registration, filling detailed application forms, uploading scanned documents (photograph, signature, certificates), paying the application fee, and downloading the application/admit card.
How to Prepare for DAVP Recruitment?
Preparation strategies vary significantly based on the recruitment channel:
- For SSC Recruited Posts: Focus on the SSC CGL/CHSL syllabus covering Quantitative Aptitude, Reasoning, English Comprehension, and General Awareness. Practice previous year papers to understand exam patterns and time management.
- For UPSC Recruited Posts: Follow the UPSC syllabus diligently. This may require in-depth knowledge of subjects relevant to the exam, analytical skills, and essay writing capabilities for descriptive papers. Extensive reading and consistent revision are key.
- For Interview-Based Selections (Departmental/Contractual): Brush up on current affairs, government communication policies, advertising principles, and the specific domain for which you are applying. Be prepared to articulate your skills, experience, and understanding of DAVP's role.
Frequently Asked Questions (FAQs)
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