Public relations officers are responsible for managing the reputation of a company. You'll write press releases, deal with press enquiries, and sometimes manage crises. Your job could include: planning PR campaigns and strategies. monitoring the public and media's opinion of your client or employer.
Bachelor's degree is required, but a master's degree may be preferred by some employers.
A Guide to the Different Types of PR media relations. community relations. corporate and social responsibility. public affairs. crisis management. social media. employee relations. integrated marketing and communications.
Read on to find out some of the characteristics that distinguish an accomplished PR pro from an average PR rep. Flexibility, Meticulous learning, Collecting information, Seeing the bigger picture, Building relationships, Knowledge, Strong writing, Honesty.